An Entrepreneurial Journey of a Mother and her Daughters
Well, it isn’t just the story of Amuktha, a jewelry brand; it is rather a story of a mother (Mrs Sudha) blessed with two daughters (Mrs. Deepthi and Mrs. Swetha). It’s a tale of a mother-daughter trio who are weaving a vision and leaving a legacy for future generations to follow, and leaving behind legacy for future generations to follow.
Mrs. Sudha, an avid communicator and a person known for her articulation, observed the surge in commercialization of the designer jewelry market. Recognizing the managerial and designing skills of her daughters, she decided to take the road less traveled. She, together with her daughters, established a designer jewelry brand where jewelry is not a mere piece of adornment, but a symbol of individuality, and an inheritance to behold.
The rare handmade designs, emerging from the founder’s imagination, lie at the core of Amuktha. Amuktha designs your jewelry, where each sparkle reflects your persona.
In the realm of exclusive jewelry brands, Amuktha stands out for creating pieces that express the unique essence of their wearers. Amuktha has undertaken a remarkable journey, fuelled by the love and passion of its founder and co-founders - the heart and souls of the brand.
The Uncut Love and Bond of a Mother and her Daughters
Mrs. Sudha Annapareddy
The Soul of Amuktha: Sudha's Story
Building a legacy, breaking the glass ceiling: Mrs. Sudha Annapareddy, the founder of Amuktha, is an epitome of love, resilience, and determination. She didn’t inherit her entrepreneurial skills, but she decided to lay her own path, shaped her vision, and built a small empire, which she chose to run with her daughters.
Coming from a well-to-do and respected family, Mrs. Sudha was never required to work. She was content and surrounded by her caring husband and three loving children. However, as her children grew up, an idea to begin a new journey of life sparked in her mind.
At an age of 41, she started her entrepreneurial journey, but not alone. She was supported wholeheartedly by her husband and talented daughters.
From Passion to Profession: Mrs. Sudha always curated her jewelry collection, ensuring each piece carried her unique touch. Soon, her friends and relatives recognised her unique style and requested to customize a few pieces for them as well. This prompted her to realize her talent for design and turn her passion into a profession. Leveraging her skills, she started designing jewelry, spreading the word within her social circle. Together with her daughters, she aimed to adorn every woman with bespoke jewelry pieces.
A small seed blossomed soon: The idea began from a small boutique store and blossomed in no time. Very soon, her fresh and innovative designs caught the eye of customers, inspiring her to expand her space. Today, Mrs. Sudha is not only celebrated as a successful entrepreneur in Kurnool, but also respected for her jewelry design expertise.
The Folklore of Leadership: For nine years, Amuktha has not only grown in popularity, but it has also fostered a family-like atmosphere for both its employees and clients. Sudha's inspiring leadership has resulted in very minimal employee turnover, which is a testament to her steadfast commitment and vision towards her work.
From Kurnool to the World: After having established a strong presence in Kurnool, Sudha's vision now extends to sharing Amuktha's brilliance with the rest of South India.
Sudha's story is an ode to the undulating spirit of a woman who dreamt and fulfilled them through sheer determination. She didn’t let her age limit her passion to achieve her goals. She built an empire, she could call her, now and forever.
Swetha: The Creative Force Behind Amuktha
Mrs. Swetha Annapareddy, the younger daughter of Mrs Sudha, has inherited designing skills from her mother. Mrs. Sudha soon identified Swetha’s good eye for jewelry designs and hand held her in this beautiful journey of entrepreneurship.
Creativity runs deep: The creative skills are the bedrock of Swetha’s success. Besides, her knowledge about computers and software tools gave her an edge to design better. She is friendly, humble, and approachable, nurturing a collaborative and positive work environment for everyone around.
Father-inspired Daughter: Coming from a family of entrepreneurs, Swetha draws inspiration from her father's entrepreneurial spirit. Her passion for jewelry, combined with the synergy of the Amuktha team, fuels their drive to propel the brand to even greater heights.
Wearing Many Hats: Swetha drives innovation at Amuktha, guiding the design process while also managing social media communication and marketing. She personally looks into every piece of jewelry to ensure that Amuktha stands up to the commitment to deliver quality.
Swetha's story talks about the significance of collaborative spirit at Amuktha, where each member brings their unique talents to the table, creating a thriving family business.
Deepthi: The Administrative Gem and an Organizational Pillar at Amuktha
Driven by her career ambitions, Mrs. Deepthi Annapareddy found her calling in managing the administrative and financial aspects at Amuktha. She started her journey with Amuktha at the age of 24 and it has been 9 years, she has grown with it, evolving into a foundational support for the company.
Deepthi’s Commitment to her Work: A Priceless Treasure - A dedicated and hardworking individual, she brought her inclination for quality and eye for detailing to shape Amuktha’s personality. Deepthi contributed to creating an amicable atmosphere at Amuktha, resulting in undying connections with artisans as well as the esteemed clientele of Amuktha.
Fuelled by passion, driven by character: Her entrepreneurial journey with Amuktha was fuelled by her passion to achieve her career dreams. Managing a business with family polished her skills and helped her be a better business woman. Learning never stops for Deepthi, she has embraced innovative business practices backed by technology to turn Amuktha into a brand for every modern and sophisticated customer.
A journey of continuous growth: Mrs Deepthi wants to leave behind a philosophy, a legacy of continuous growth for the future generation. She looks forward to shaping Amuktha as per the demands of the customers from the past, present, and the future. Under her guidance, Amuktha will continue to offer jewelry pieces, always stealing the spotlight.
The story of Mrs Deepthi is that of hard work, determination, and the keenness to learn and grow. Amuktha has developed enduring connections under her guidance and will continue to serve its clientele for years to come.